So I started to think about how formulas exist in popular culture in everything from comics to books to TV shows and movies. There seems to be a similarity when there is some sort of a saga or series. For example, this week I watched Superman Returns and Spiderman 2 and in both sequels the hero took a sabbatical, lost the girl, and almost died. The heroes were having a really tough time, but the formula was to make them vulnerable so we can build them back up. Also, there was a shift or a rift in the romantic relationships which is all too common. For example if you read a series of novels or watch a television series about the same characters time after time, the convention is that we want to see our favorite couple together, but the invention is to find ways to keep them apart to build the suspense. This is true if you read the Twilight Saga: most fans want Bella and Edward together, yet it takes several novels to get to the big payoff. Shows like Law & Order SVU or Bones, stories about crime solving detectives even use the formula. Week after week, we watch the male and female leads dance around each other and the sexual tension builds. Will they or won’t they? Grey’s Anatomy is constantly mixing up its ensemble cast but the core characters always find their way back to each other (hello Mer and Der’s post it wedding and Izzie and Alex’s marriage of convenience). These relationships have come a long way since season 1, but nonetheless are intact. Soap Operas notoriously build up “supercouples” so they can break them up and reunite them during “sweeps” months when ratings mean the most. Even reality shows thrive on rumors of whose dating who or jealousy amongst cast mates. The convention is that our favorite forms of entertainment play on our very real emotions even if the inventions are a little hard to believe. According to Brown, “convention provides stability to the cultural aspects of life; invention, although it tends to de-establish, does so only so that new conventions can be tested and worked out” (2005).
References: Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
Sunday, September 20, 2009
Sunday, September 13, 2009
Assignment 4-1: Weekly Analysis 4
This week’s coursework regarding heroes, celebrities, and reality TV prompted me to think about Dancing With the Stars, a reality show that combines all three. Where else can you witness your favorite Olympic or football hero, talk show or political personality, or TV or soap star take the stage as competitors who are stellar at their chosen professions but often seem out of their element in their first few forays onto the dance floor. Part of the fun of course is watching the stars change their persona with flashy costumes, cheesy spray tans, and awkward dance moves, but the humanity comes through as we watch our favorites succeed or fail in front of their families, friends, co-workers, and millions of viewers. The show always contains a variety of celebrities from larger than life football heroes and famous Osmond siblings to lesser known soap stars like Lisa Rinna, former boy-banders like Joey Fatone, and reality TV stars like Melissa Rycroft who just got an extension on her 15 minutes of fame. Whether it is an established hero, celebrity, or a D-lister, the viewers are always amazed at how someone with little to no dance experience learns the ropes from the successful professional dance partners they are paired up with, people who until Dancing With the Stars were only celebrities in their own realm of ballroom dance and now millions of people are inspired by them every week. According to Browne, a hero is someone who inspires and what could be more inspiring than dancing it is both a physical and mental accomplishment to get your mind and body to coordinate in such as way that you actually appear graceful or at least can hold your own out there on the floor (2005). Although the show is not usually mean-spirited, as in most reality competitions there is the inevitable audience participation factor and a participant is voted off each week. The competition is set to heat up again with the new season starting September 21st with the largest and most diverse cast yet. Who will win this years DWTS trophy and who will hang up their dancing shoes?
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
Assignment 1-3: Journal Article Analysis
Audience
An analysis of Peter Tragos’ article entitled Monster Masculinity: Honey I’ll Be in the Garage Reasserting My Manhood identifies the gender roles society identifies with men and women of the past and how those roles have changed in present. The article’s title suggests it is intended to appeal to women, which it is, but it also addresses all of society to explain the often baffling male behavior and tackles topics such as metro sexuality, to chauvinism, to male bonding in the garage. According to Tragos, the garage is the safest haven for men to be themselves without having to meet the expectations of women who expect a strong and sensitive male companion and without having to resort to offensive, obnoxious overly macho behavior such as the objectification of women (2009). Ladies, this means we should encourage our men to go to the garage!
Summary
The article explains that as gender roles changed in society, women were expected to be both strong and beautiful and men were expected to be both strong and sensitive, so as women gained strength, men had to gain sensitivity in order for balance between the sexes to exist (Tragos, 2009). Women no longer idolized June Cleaver, rather we saw women emerge as more authoritative figures such as Roseanne who held jobs, ran households, and disciplined the children, roles that once solely belonged to men (Tragos, 2009). Since men have given up some of the authority in the household, the article suggests they can reclaim their manhood in one of two ways: by objectifying women as Maxim men who look at sex kittens and listen to rap and rock songs with crass lyrics or by being more constructive and bonding with other men over custom vehicles as demonstrated in Monster Garage and American Chopper (Tragos, 2009). The author seems to think that the garage is a sacred place where a man can be a man, as there is no women or society telling them to be well groomed or well behaved: “Monster Garage and American Chopper recreate the cave in its modern avatar-the garage-for men to be in the company of men, albeit for sixty minutes, where they do not have to negotiate a blurred gender role nor assert their manhood by objectifying women”(Tragos, 2009).
Style
The article does not appear to be logically organized, in fact the reference to the two Discovery channel shows appears in the opening paragraph and then not for several pages later. One can get confused at first by all the pop culture references to June Cleaver and Donna Reed from the 1950s and 1960s to Clair Huxtable and Roseanne Connor (TV mom icons) to Lara Croft (video game character) and Queer Eye for the Straight Guy that do seem to appeal specifically to women and references to the shift in culture after World War II, NASCAR, and music from Kid Rock and Limp Bizkit that appeals to men. However, despite the organizational issues, the article does get its main point across which is a comparison of gender roles in a pre-World War II and post World War II society and how when men left the homestead to go to war those roles changed forever and kept evolving.
Key Idea
The key idea one can take away from Tragos is this: men and women seem to be assigned certain roles in society, but those roles are never set in stone, yet they are somewhat inherent. Even though it is alright for a man to show some sensitivity, he also still very much has a need to exhibit manly behavior by taking things apart and putting them back together which is what occurs on Monster Garage, American Chopper, and a slew of other male-themed shows. Also, the male bonding factor is not to be overlooked, “the garage was a place where things were handed down from father to son or grandfather to grandson” (Tragos, 2009). Is it any wonder men of all generations gather in the garage? Tragos explains it best in the article’s final sentence: “As men seek to return to traditional masculine identities, cutting up cars and building choppers is the road for returning to a time when men were men” (Tragos, 2009).
References
Tragos, P. (2009). Monster Masculinity: Honey, I’ll Be in the Garage Reasserting My Manhood. The Journal of Popular Culture, 42(3), 541-553.
An analysis of Peter Tragos’ article entitled Monster Masculinity: Honey I’ll Be in the Garage Reasserting My Manhood identifies the gender roles society identifies with men and women of the past and how those roles have changed in present. The article’s title suggests it is intended to appeal to women, which it is, but it also addresses all of society to explain the often baffling male behavior and tackles topics such as metro sexuality, to chauvinism, to male bonding in the garage. According to Tragos, the garage is the safest haven for men to be themselves without having to meet the expectations of women who expect a strong and sensitive male companion and without having to resort to offensive, obnoxious overly macho behavior such as the objectification of women (2009). Ladies, this means we should encourage our men to go to the garage!
Summary
The article explains that as gender roles changed in society, women were expected to be both strong and beautiful and men were expected to be both strong and sensitive, so as women gained strength, men had to gain sensitivity in order for balance between the sexes to exist (Tragos, 2009). Women no longer idolized June Cleaver, rather we saw women emerge as more authoritative figures such as Roseanne who held jobs, ran households, and disciplined the children, roles that once solely belonged to men (Tragos, 2009). Since men have given up some of the authority in the household, the article suggests they can reclaim their manhood in one of two ways: by objectifying women as Maxim men who look at sex kittens and listen to rap and rock songs with crass lyrics or by being more constructive and bonding with other men over custom vehicles as demonstrated in Monster Garage and American Chopper (Tragos, 2009). The author seems to think that the garage is a sacred place where a man can be a man, as there is no women or society telling them to be well groomed or well behaved: “Monster Garage and American Chopper recreate the cave in its modern avatar-the garage-for men to be in the company of men, albeit for sixty minutes, where they do not have to negotiate a blurred gender role nor assert their manhood by objectifying women”(Tragos, 2009).
Style
The article does not appear to be logically organized, in fact the reference to the two Discovery channel shows appears in the opening paragraph and then not for several pages later. One can get confused at first by all the pop culture references to June Cleaver and Donna Reed from the 1950s and 1960s to Clair Huxtable and Roseanne Connor (TV mom icons) to Lara Croft (video game character) and Queer Eye for the Straight Guy that do seem to appeal specifically to women and references to the shift in culture after World War II, NASCAR, and music from Kid Rock and Limp Bizkit that appeals to men. However, despite the organizational issues, the article does get its main point across which is a comparison of gender roles in a pre-World War II and post World War II society and how when men left the homestead to go to war those roles changed forever and kept evolving.
Key Idea
The key idea one can take away from Tragos is this: men and women seem to be assigned certain roles in society, but those roles are never set in stone, yet they are somewhat inherent. Even though it is alright for a man to show some sensitivity, he also still very much has a need to exhibit manly behavior by taking things apart and putting them back together which is what occurs on Monster Garage, American Chopper, and a slew of other male-themed shows. Also, the male bonding factor is not to be overlooked, “the garage was a place where things were handed down from father to son or grandfather to grandson” (Tragos, 2009). Is it any wonder men of all generations gather in the garage? Tragos explains it best in the article’s final sentence: “As men seek to return to traditional masculine identities, cutting up cars and building choppers is the road for returning to a time when men were men” (Tragos, 2009).
References
Tragos, P. (2009). Monster Masculinity: Honey, I’ll Be in the Garage Reasserting My Manhood. The Journal of Popular Culture, 42(3), 541-553.
Wednesday, September 2, 2009
Assignment 3-1: Weekly Analysis 3
This week we are looking at rituals and stereotypes. One of the examples that Browne describes is a look at stereotypes in Soap Operas (2005). Having enjoyed Soap Operas on and off throughout the years, I think that not only can they represent stereotypes, they also feature rituals.
General Hospital is probably the Soap that has the most implicit stereotypes with the show focusing on a few core families. The Corrinthos and Zacchara families have mob ties. You have Sonny, the mob boss, who gives orders but rarely gets his hands dirty. Jason Morgan, Sonny’s protégé, often portrayed as the hit man but who also has to take the fall for his boss/father figure. It is typically the women and children used as bargaining chips in mob dealings, so of course we have damsels in distress. There are the police who keep trying unsuccessfully to bring down the mafia empire and two smart, savvy female attorneys in dress suits and heels who face off in court and in public (because you know how catty women can’t separate business from personal, right?)
We have the Quartermaines who are the poster-children for the American dream, earning a fortune in some business or another. If you’re a Q and your not part of business world, you are most likely a successful doctor. If neither occupation applies, you are cast out as a black sheep (anyone remember Eddie Maine or AJ?). There are the angelic women like Elizabeth, the nurse and mother, who always plays the martyr. Then, there are the vixens who hop from job to job, and bed to bed. Those are just a few of the stereotypes found in General Hospital, which is now centered more around the mob than the hospital for which it is named. Maybe the concept of the mob is to send more people to the hospital?!
Soap Operas often portray family rituals and society rituals. We rarely see characters in their everyday rituals, getting up, going to work, making dinner because that’s not what drives storyline. On occasion we do witness rituals that are meant to initiate, establish, or solidify relationships. For example, during the holidays on Days of Our Lives each member of the Horton family places their ornament with their name on it on the tree. For family members who are not present, someone else will place it on the tree and say something to acknowledge that character whether that character is written off or dead. It not only makes us feel closer to the current characters, but also acknowledges the history of the show and the fans who’ve stuck by it for so many years. Then of course there are the normal soap rituals: weddings, funerals, demonic possessions, and the Phoenix (Stefano) rising from the dead every few years.
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
The Days of Our Lives clip is representative of the Horton family Christmas eve ritual.
Actually, this clip is typical of GH having a huge tragedy just in time to take us into Fall sweeps (the height of the ratings season), but I've never seen the Carnival theme quite like this. I did noticed it featured the characters that factor into the mob storyline.
General Hospital is probably the Soap that has the most implicit stereotypes with the show focusing on a few core families. The Corrinthos and Zacchara families have mob ties. You have Sonny, the mob boss, who gives orders but rarely gets his hands dirty. Jason Morgan, Sonny’s protégé, often portrayed as the hit man but who also has to take the fall for his boss/father figure. It is typically the women and children used as bargaining chips in mob dealings, so of course we have damsels in distress. There are the police who keep trying unsuccessfully to bring down the mafia empire and two smart, savvy female attorneys in dress suits and heels who face off in court and in public (because you know how catty women can’t separate business from personal, right?)
We have the Quartermaines who are the poster-children for the American dream, earning a fortune in some business or another. If you’re a Q and your not part of business world, you are most likely a successful doctor. If neither occupation applies, you are cast out as a black sheep (anyone remember Eddie Maine or AJ?). There are the angelic women like Elizabeth, the nurse and mother, who always plays the martyr. Then, there are the vixens who hop from job to job, and bed to bed. Those are just a few of the stereotypes found in General Hospital, which is now centered more around the mob than the hospital for which it is named. Maybe the concept of the mob is to send more people to the hospital?!
Soap Operas often portray family rituals and society rituals. We rarely see characters in their everyday rituals, getting up, going to work, making dinner because that’s not what drives storyline. On occasion we do witness rituals that are meant to initiate, establish, or solidify relationships. For example, during the holidays on Days of Our Lives each member of the Horton family places their ornament with their name on it on the tree. For family members who are not present, someone else will place it on the tree and say something to acknowledge that character whether that character is written off or dead. It not only makes us feel closer to the current characters, but also acknowledges the history of the show and the fans who’ve stuck by it for so many years. Then of course there are the normal soap rituals: weddings, funerals, demonic possessions, and the Phoenix (Stefano) rising from the dead every few years.
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
The Days of Our Lives clip is representative of the Horton family Christmas eve ritual.
Actually, this clip is typical of GH having a huge tragedy just in time to take us into Fall sweeps (the height of the ratings season), but I've never seen the Carnival theme quite like this. I did noticed it featured the characters that factor into the mob storyline.
Sunday, August 30, 2009
Assignment 2-1: Written Weekly Analysis 2
I admire many icons in the world of musical theater. There is Cameron Mackintosh who has been producing hits from 1967 to today such as Miss Saigon, Les Mis, The Phantom of the Opera, and Disney's latest Mary Poppins. There are the artists, such as Sarah Brightman, Michael Crawford, Lea Salonga, and Colm Wilkinson who bring the characters to life. The composers and lyricists, Alain Boubil, Claude Michel Schonberg, Andrew Llloyd Webber, and Tim Rice who give us the showtunes we can't get out of our heads. Most important though, is the story.
The music and lyrics, stars of the show, and the best production team must be successful at bringing the story to life. These stories appear to be born out of myths. There are musicals about good and evil such as Jekyll & Hyde and The Phantom of the Opera which feature men who wrestle internally with good and evil. There are myths of romantic love Beauty and the Beast which suggest love can overcome any atrocity. There are religious myths such as Joseph and the Amazing Technicolor Dreamcoat which retells the tale of the prodigal son. There is the American Dream as portrayed in Miss Saigon as the engineer baudily sings and acts out his vision of this lifestyle. Actually almost every musical has some element of love, good vs. evil, religion, etc. and most have a protagonist or a hero and or heroine that the audience roots for as they overcome obtacles and find the freedom to live as in the monomyth. According to Browne, myths are merely "attempts to get along with oneself, society, and the world" (2005). Obviously some myths are false there is no nanny flying in on her umbrella to save the family (Mary Poppins) or a Wicked Witch of the West, who might've been less wicked and more misunderstood after all (Wicked), but these are the myths that make it easier to explain our humanity. These musicals explain our very human qualities such as lack of self control (the Phantom, Wicked), our family issues (Joseph, Mary Poppins), and our struggles with right and wrong (Jekyll & Hyde) by appealing to our need "to create an existence" in which we can feel vicariously through the characters, music, and movement brought to life on stage (Browne, 2005).
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
The music and lyrics, stars of the show, and the best production team must be successful at bringing the story to life. These stories appear to be born out of myths. There are musicals about good and evil such as Jekyll & Hyde and The Phantom of the Opera which feature men who wrestle internally with good and evil. There are myths of romantic love Beauty and the Beast which suggest love can overcome any atrocity. There are religious myths such as Joseph and the Amazing Technicolor Dreamcoat which retells the tale of the prodigal son. There is the American Dream as portrayed in Miss Saigon as the engineer baudily sings and acts out his vision of this lifestyle. Actually almost every musical has some element of love, good vs. evil, religion, etc. and most have a protagonist or a hero and or heroine that the audience roots for as they overcome obtacles and find the freedom to live as in the monomyth. According to Browne, myths are merely "attempts to get along with oneself, society, and the world" (2005). Obviously some myths are false there is no nanny flying in on her umbrella to save the family (Mary Poppins) or a Wicked Witch of the West, who might've been less wicked and more misunderstood after all (Wicked), but these are the myths that make it easier to explain our humanity. These musicals explain our very human qualities such as lack of self control (the Phantom, Wicked), our family issues (Joseph, Mary Poppins), and our struggles with right and wrong (Jekyll & Hyde) by appealing to our need "to create an existence" in which we can feel vicariously through the characters, music, and movement brought to life on stage (Browne, 2005).
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
Thursday, August 27, 2009
Assignment 2-2: Icon Analysis
The three icons I chose are Hugh Hefner, Kenny Chesney, and Tiffany & Co. These icons represent popular culture in their own, albeit very different ways.
Hugh Hefner has maintained his iconic image well into his 80's and there is a certain je ne sais quoi about him. Many men would kill to have his lifestyle and the ladies still love him. He maintained a successful publishing career and developed the Playboy brand, an icon in itself. There is a status of sexuality, money, and a glamourous lifestyle associated with him and the Playboy franchise. Hugh was even able to parlay all of this into a successful reality series "The Girls Next Door" which made stars out of his playmates that continued despite their recent departure from the show.
Kenny Chesney is a country music icon. I beleive he helped mainstream country music and paved the way for Rascal Flatts, Carrie Underwood, and Sugarland. I have never seen anything like a Kenny Chesney show. There is tailgating before the show, the show itself is usually an all day event filled with numerous acts, and they pull out all the stops when it comes to production. His songs parallel the lines of Jimmy Buffet tunes, bringing listeners to the beach, the islands, or to the party.
Tiffany & Co. is an icon of almost sacred status. There is the infamous Tiffany blue, the Tiffany diamond, and the Tiffany setting. Picture the little blue box with the white ribbon; the perfectly polished, shiny glass cases offering a wealth of silvery charms and glittery gems; and the storefront itself on 5th Avenue in which you can almost picture a perfectly coiffed Audrey Hepburn in her LBD (little black dress) and pearls as Holly Golightly enjoying her "Breakfast at Tiffany's".
Those icons are just a few things I thought of today. Hugh Hefner came to mind as I read about his pregnant ex-playmate/girlfriend Kendra in US Weekly. What does this all mean to me? I just think Hugh is a very savvy business man. He had a million dollar idea and became a famous entrepreneur. I, on the other hand, am still waiting for my million dollar idea and entrepreneurial opportunity. I thought of Kenny Chesney as he was on my radio during my drive home singing about sweet "Summertime" and making me wish I was in Florida already. I used to say "I listen to everything except country", but he made me a fan of the whole country-pop genre and it's now actually my roadtrip soundtrack of choice. And Tiffany & Co.? Well you never forget your first trip to NYC, and that was the first place my best friend and I just had to see. Bagels and coffee in hand, we too had breakfast at Tiffany's and bought ourselves silver charms (the most affordable piece of jewelry in the house) to remember it by. There was this air of sophistication; a customer walks in and feels the presence of the Tiffany & Co. icon; I felt like it somehow embodied Manhattan itself.
The text reminds us that icons are subjective; "just as they rise to great heights as icons in people's hearts and minds, they also fall at varying speeds" (Browne, 2005). I could go on and on about icons; I never realized I was impressed by so many and that they could invoke such feeling.
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
Hugh Hefner has maintained his iconic image well into his 80's and there is a certain je ne sais quoi about him. Many men would kill to have his lifestyle and the ladies still love him. He maintained a successful publishing career and developed the Playboy brand, an icon in itself. There is a status of sexuality, money, and a glamourous lifestyle associated with him and the Playboy franchise. Hugh was even able to parlay all of this into a successful reality series "The Girls Next Door" which made stars out of his playmates that continued despite their recent departure from the show.
Kenny Chesney is a country music icon. I beleive he helped mainstream country music and paved the way for Rascal Flatts, Carrie Underwood, and Sugarland. I have never seen anything like a Kenny Chesney show. There is tailgating before the show, the show itself is usually an all day event filled with numerous acts, and they pull out all the stops when it comes to production. His songs parallel the lines of Jimmy Buffet tunes, bringing listeners to the beach, the islands, or to the party.
Tiffany & Co. is an icon of almost sacred status. There is the infamous Tiffany blue, the Tiffany diamond, and the Tiffany setting. Picture the little blue box with the white ribbon; the perfectly polished, shiny glass cases offering a wealth of silvery charms and glittery gems; and the storefront itself on 5th Avenue in which you can almost picture a perfectly coiffed Audrey Hepburn in her LBD (little black dress) and pearls as Holly Golightly enjoying her "Breakfast at Tiffany's".
Those icons are just a few things I thought of today. Hugh Hefner came to mind as I read about his pregnant ex-playmate/girlfriend Kendra in US Weekly. What does this all mean to me? I just think Hugh is a very savvy business man. He had a million dollar idea and became a famous entrepreneur. I, on the other hand, am still waiting for my million dollar idea and entrepreneurial opportunity. I thought of Kenny Chesney as he was on my radio during my drive home singing about sweet "Summertime" and making me wish I was in Florida already. I used to say "I listen to everything except country", but he made me a fan of the whole country-pop genre and it's now actually my roadtrip soundtrack of choice. And Tiffany & Co.? Well you never forget your first trip to NYC, and that was the first place my best friend and I just had to see. Bagels and coffee in hand, we too had breakfast at Tiffany's and bought ourselves silver charms (the most affordable piece of jewelry in the house) to remember it by. There was this air of sophistication; a customer walks in and feels the presence of the Tiffany & Co. icon; I felt like it somehow embodied Manhattan itself.
The text reminds us that icons are subjective; "just as they rise to great heights as icons in people's hearts and minds, they also fall at varying speeds" (Browne, 2005). I could go on and on about icons; I never realized I was impressed by so many and that they could invoke such feeling.
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of Wisconsin Press.
Sunday, August 23, 2009
Assignment 1-4: Weekly Written Analysis 1
I love, love, love getting the mail! Not junk mail or bills of course, but it makes me oh so happy to find a glossy, colorful, flowery-smelling magazine delivered right to my door. Which one is it today? Cosmo, Glamour, Marie-Clare, US Weekly, Entertainment Weekly, Allure, Real Simple, Lucky, InStyle, or perhaps People...and will it satisfy my cravings for...celebrity gossip, beauty tips, entertainment reviews, or the quest to become a domestic goddess? There is a book entitled "Up for Renewal", that I haven't read yet, but wish I would've written. It's supposedly about a woman who writes a book about her life after she reads magazines and actually takes their advice. Yes, I subscribe to several magazines and try to at least skim every one of them each month. No, I don't take the advice verbatim. There is something comforting about hearing other people's stories, their experiences, and opinions and relating them to my own. I do want to know what the latest beauty trends are (Allure), how to make him fall in love (Cosmo), how to organize my closet (Real Simple), and read a review of the latest Broadway musical (Entertainment Weekly) of course it would be nice if I could get all that from one source. I realize these articles come in this glossy, sweet smelling package to entice the senses and sell me several products along the way and no I wouldn't have it any other way.
According to Stevens and Maclaran, "in the 19th century, two consumption phenomena emerged that were to redraw and redefine feminity accorinding to a discourse of consumption" (2005, p.283). In other words, women's magazines and the and department store revolutionalized shopping for women, not only offering "a world of goods, but they also offered women a window of opportunity, enabling them to look at and explore a multiplicity of possibilities and personas" (Stevens & Maclaran, 2005, p. 283).
Cosmopolitan is probably my favorite because it is kind of outrageous. The cover practically screams "SEX!" every single month. It's quite humorous actually. Most of the articles seem repetitive and in fact a comparison of issues will confirm that a similar article ran just a few months prior. Different byline; same message. Despite using lingo including "frenemies" and "OMG" which comes off kind of juvenile at times, Cosmo does have some redeeming qualities. For example, this month there are articles on travel safety, getting ahead at work, dealing with frenemies (friends who backstab), etiquette, and things women excel at over their male counterparts (evolution, living longer, being more recession proof, communication). The magazine started in the 1960s after Helen Gurley Brown wrote Sex and the Single Girl. She was a pioneer for women's magazines, "chick lit", and most likely was the original "Carrie Bradshaw" from the HBO series Sex and the City. Cosmopolitan is indeed a pop culture artifact because although it mainly represents young, single women, if one were to crack open a copy years from now it would show popular trends and women's tastes in fashion, products, men, movies, music, books, advertising, and even humor for the style it's written in.
An actual critical analysis of Cosmopolitan as mass culture was performed using "the methodology of high cultural analysis" (McCracken, 1982, p.30). The results of the analysis looks at ideology-living vicariously, selling a self image; the infrastructure-making money, circulation, advertising, and layout; the mythology-message conveyed by writing and pictures which is meant to exude pleasure; feminist-a look at glamour, image, envy; and semiological-success is in obtaining the right image (McCracken, 1982). The final outcome of the analysis suggests that although Cosmo gives the "illusion of modernity" it really contains "traditional values beneath a sugar coating" (McCracken, 1982).
And yes, sorry if the beginning of this blog sounds like a Cosmo article :)
References:
Benjamin, J. How Cosmo Changed the World: The fascinating story of the magazine you know, love, and can't live without. Retrieved August 23, 2009, from http://www.cosmopolitan.com/about/about-us_how-cosmo-changed-the-world
McCracken, E. Demystifying Cosmopolitan: Five critical methods. Journal of Popular Culture, Volume 16, Issue 2 (September, 1982) p. 30-42. Retrieved August 23, 2009, from http://0-journals.ohiolink.edu.olinkserver.franklin.edu/ejc/article.cgi?00223840
Maclaran, P. & Stevens, L. Exploring the 'shopping imaginary': The dreamworld of women's magazines. (2005). Journal of Consumer Behaviour Vol. 4,4 282-292. Retrieved August 23, 2009, from http://0-journals.ohiolink.edu.olinkserver.franklin.edu/ejc
According to Stevens and Maclaran, "in the 19th century, two consumption phenomena emerged that were to redraw and redefine feminity accorinding to a discourse of consumption" (2005, p.283). In other words, women's magazines and the and department store revolutionalized shopping for women, not only offering "a world of goods, but they also offered women a window of opportunity, enabling them to look at and explore a multiplicity of possibilities and personas" (Stevens & Maclaran, 2005, p. 283).
Cosmopolitan is probably my favorite because it is kind of outrageous. The cover practically screams "SEX!" every single month. It's quite humorous actually. Most of the articles seem repetitive and in fact a comparison of issues will confirm that a similar article ran just a few months prior. Different byline; same message. Despite using lingo including "frenemies" and "OMG" which comes off kind of juvenile at times, Cosmo does have some redeeming qualities. For example, this month there are articles on travel safety, getting ahead at work, dealing with frenemies (friends who backstab), etiquette, and things women excel at over their male counterparts (evolution, living longer, being more recession proof, communication). The magazine started in the 1960s after Helen Gurley Brown wrote Sex and the Single Girl. She was a pioneer for women's magazines, "chick lit", and most likely was the original "Carrie Bradshaw" from the HBO series Sex and the City. Cosmopolitan is indeed a pop culture artifact because although it mainly represents young, single women, if one were to crack open a copy years from now it would show popular trends and women's tastes in fashion, products, men, movies, music, books, advertising, and even humor for the style it's written in.
An actual critical analysis of Cosmopolitan as mass culture was performed using "the methodology of high cultural analysis" (McCracken, 1982, p.30). The results of the analysis looks at ideology-living vicariously, selling a self image; the infrastructure-making money, circulation, advertising, and layout; the mythology-message conveyed by writing and pictures which is meant to exude pleasure; feminist-a look at glamour, image, envy; and semiological-success is in obtaining the right image (McCracken, 1982). The final outcome of the analysis suggests that although Cosmo gives the "illusion of modernity" it really contains "traditional values beneath a sugar coating" (McCracken, 1982).
And yes, sorry if the beginning of this blog sounds like a Cosmo article :)
References:
Benjamin, J. How Cosmo Changed the World: The fascinating story of the magazine you know, love, and can't live without. Retrieved August 23, 2009, from http://www.cosmopolitan.com/about/about-us_how-cosmo-changed-the-world
McCracken, E. Demystifying Cosmopolitan: Five critical methods. Journal of Popular Culture, Volume 16, Issue 2 (September, 1982) p. 30-42. Retrieved August 23, 2009, from http://0-journals.ohiolink.edu.olinkserver.franklin.edu/ejc/article.cgi?00223840
Maclaran, P. & Stevens, L. Exploring the 'shopping imaginary': The dreamworld of women's magazines. (2005). Journal of Consumer Behaviour Vol. 4,4 282-292. Retrieved August 23, 2009, from http://0-journals.ohiolink.edu.olinkserver.franklin.edu/ejc
Assignment 1-2: Popular Culture Blog
Defining Popular Culture
“Popular culture is the system of attitudes, behavior patterns, beliefs, customs, and tastes that define the people of any society” (Browne, 2005). Society determines what is popular whether it is tastes in music, movies, or any form of entertainment, food, art, literature, science, sports, fashion, toys, cars, etc. According to Browne, popular culture consists of the “daily way of life shaped by the popular majority” (Browne, 2005). Popular culture affects many areas of life and yet often we are not consciously aware of it. Next time you want to buy a car or go see a movie, think why does this matter to me? What is it about this car? Why will I pay $9 for this movie, but not that one? It is important to know what influences and shapes our decisions.
Pop Culture in Business
Business thrives on pop culture. Millions of dollars are spent on research & development, focus groups, advertising, and marketing to find out what the public's wants are so that companies can cater to them. When a movie is successful, the stars' asking price often goes up. Look at Julia Roberts, who was "America's Sweetheart" all through the 1990s in films such as Mystic Pizza, Steel Magnolias, Pretty Woman, My Best Friend's Wedding, Runaway Bride, and continues to be successful to this day. Also, look at the cost of goods. Certain designer items are even listed "price available upon request". Some video game systems are hard to come by during the holidays. It is supply and demand. There are only so many of these desirable items available to society and so with a limited supply and a high demand, the cost is driven up. Then, of course there is the pop culture available to the masses. The media bombards the public with popular culture via audio, video, print, and electronic information all the time. Sometimes it comes in the form of entertainment, news broadcasts, or advertising. Obviously we have basic human needs, but pop culture seems to define our wants.
Having never worked in retail or restaurants, nor ever really having to be concerned with marketing or supply and demand it was a struggle to see how pop culture influenced my business environment. Working in Human Resources in healthcare, there is a need for awareness of the new trends that affect employees and residents. There are new issues having to be addressed from the receptionist who tweets and posts on MySpace all day to the prohibition of cell phone usage in resident care areas since cell phones now all have cameras. HIPAA and privacy regulations are important in healthcare and with all the new technology the organization has to keep up on it to maintain the rights of the residents. The company does utilize Blackberries for Administrators and Directors of Nursing who are responsible for their buildings twenty four hours a day and seven days a week, which is helpful. Still there is a need to be careful about encrypting any personal health information if sending it electronically. Remember when faxing was a new technology and how everyone was afraid to fax info? Now it is commonplace and no one thinks twice about it. In healthcare there is also a need for knowledge of the popular culture that the residents are familiar with. For example, we want to provide them with books, movies, music, games, and other forms of activity and entertainment that is appropriate for them. The staff cannot subject an 80 year old to rap or heavy metal music or play a movie like "Hostile" on the DVD player in the common area.
Pop Culture Artifact
The text by Petracca and Sorapure (2007) mentioned Barbie as a very relevant artifact. As I was growing up I had several; all the same but different. Some had a different color hair or came dressed as an occupation or in a different style or came with different accessories. As an adolescent growing up in the 1990s there was more of an awareness of the impact of the media and popular culture on body image more and more. I was unaware of what that meant until it became a topic that was addressed on the news and in magazines, but I had always known that I did not resemble Barbie with my dark hair and round face, but was more interested in the fact that Barbie had a fancy dream house, a car, and a horse; that she could be a doctor, a princess, or a teacher; all while looking fabulous, having cool clothes, and changing her hairstyle, and she could do that with or without a Ken by her side. Barbie was a career woman with career wear, high heels, and a briefcase, at least that’s how I always pictured her. What makes her an artifact is that she can represent many different things to many different cultures.
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of
Wisconsin Press.
Petracca, M. & Sorapure, M. (2007). Common Culture: Reading and Writing About American
Popular Culture (5th ed.). Upper Saddle River, NJ. Pearson Education Inc.
“Popular culture is the system of attitudes, behavior patterns, beliefs, customs, and tastes that define the people of any society” (Browne, 2005). Society determines what is popular whether it is tastes in music, movies, or any form of entertainment, food, art, literature, science, sports, fashion, toys, cars, etc. According to Browne, popular culture consists of the “daily way of life shaped by the popular majority” (Browne, 2005). Popular culture affects many areas of life and yet often we are not consciously aware of it. Next time you want to buy a car or go see a movie, think why does this matter to me? What is it about this car? Why will I pay $9 for this movie, but not that one? It is important to know what influences and shapes our decisions.
Pop Culture in Business
Business thrives on pop culture. Millions of dollars are spent on research & development, focus groups, advertising, and marketing to find out what the public's wants are so that companies can cater to them. When a movie is successful, the stars' asking price often goes up. Look at Julia Roberts, who was "America's Sweetheart" all through the 1990s in films such as Mystic Pizza, Steel Magnolias, Pretty Woman, My Best Friend's Wedding, Runaway Bride, and continues to be successful to this day. Also, look at the cost of goods. Certain designer items are even listed "price available upon request". Some video game systems are hard to come by during the holidays. It is supply and demand. There are only so many of these desirable items available to society and so with a limited supply and a high demand, the cost is driven up. Then, of course there is the pop culture available to the masses. The media bombards the public with popular culture via audio, video, print, and electronic information all the time. Sometimes it comes in the form of entertainment, news broadcasts, or advertising. Obviously we have basic human needs, but pop culture seems to define our wants.
Having never worked in retail or restaurants, nor ever really having to be concerned with marketing or supply and demand it was a struggle to see how pop culture influenced my business environment. Working in Human Resources in healthcare, there is a need for awareness of the new trends that affect employees and residents. There are new issues having to be addressed from the receptionist who tweets and posts on MySpace all day to the prohibition of cell phone usage in resident care areas since cell phones now all have cameras. HIPAA and privacy regulations are important in healthcare and with all the new technology the organization has to keep up on it to maintain the rights of the residents. The company does utilize Blackberries for Administrators and Directors of Nursing who are responsible for their buildings twenty four hours a day and seven days a week, which is helpful. Still there is a need to be careful about encrypting any personal health information if sending it electronically. Remember when faxing was a new technology and how everyone was afraid to fax info? Now it is commonplace and no one thinks twice about it. In healthcare there is also a need for knowledge of the popular culture that the residents are familiar with. For example, we want to provide them with books, movies, music, games, and other forms of activity and entertainment that is appropriate for them. The staff cannot subject an 80 year old to rap or heavy metal music or play a movie like "Hostile" on the DVD player in the common area.
Pop Culture Artifact
The text by Petracca and Sorapure (2007) mentioned Barbie as a very relevant artifact. As I was growing up I had several; all the same but different. Some had a different color hair or came dressed as an occupation or in a different style or came with different accessories. As an adolescent growing up in the 1990s there was more of an awareness of the impact of the media and popular culture on body image more and more. I was unaware of what that meant until it became a topic that was addressed on the news and in magazines, but I had always known that I did not resemble Barbie with my dark hair and round face, but was more interested in the fact that Barbie had a fancy dream house, a car, and a horse; that she could be a doctor, a princess, or a teacher; all while looking fabulous, having cool clothes, and changing her hairstyle, and she could do that with or without a Ken by her side. Barbie was a career woman with career wear, high heels, and a briefcase, at least that’s how I always pictured her. What makes her an artifact is that she can represent many different things to many different cultures.
References:
Browne, R. (2005). Profiles of Popular Culture: A Reader. Madison, WI: The University of
Wisconsin Press.
Petracca, M. & Sorapure, M. (2007). Common Culture: Reading and Writing About American
Popular Culture (5th ed.). Upper Saddle River, NJ. Pearson Education Inc.
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